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form follows function follows content


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form follows function follows content


Whether B-to-B or B-to-C focused, whether small, not so small or large, companies count on CommunicationMatters to deliver effective communication services below the line, above the line and anywhere in between.

If you dig lists, here's a listing of what we have been developing over the  years: communication strategy, name and logo study, house style, corporate literature, product literature, financial literature, internal communication, recruitment communication, direct mail, p.o.s material, on-line communication, booths & events.

What we have actually been doing over the last 17 years for an increasing number of clients is setting up, enhancing, improving, elaborating, intensifying, solidifying the communication towards their clients, co-workers, employees, partners, customers, stakeholders and shareholders.

In analysing our clients' communication challenges, we define targets and develop a clear strategy. We then translate this strategy into concepts and ideas. Finally we create, with the help of trusted partners, tools and campaigns for print, web and new media.

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it's your identity, stupid


it's your identity, stupid


Essential start for every company or organisation is their identity. Who are they? What are they good at? For whom do they do what they do? Why are they here? What are their values? Existential questions to which the answers generate a name, a mission, a vision, value propositions, … and a logo: the uniquely designed graphic representation of the company. Here you find some of the logotypes CommunicationMatters crafted over the past 15 years. 

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how we do it


how we do it


How have we been doing what we have been doing over the last 17 years for an increasing number of clients? By a number of means, but by no means by any means necessary. By the only possible means to the right message to the right party and understood.

First we analyse our clients' communication challenges, define targets and develop a clear strategy. Then we translate this strategy into concepts and ideas. Finally we create, with the help of trusted partners, tools and campaigns for print, web and new media.

And for that, we remain at your service

 

“From the very first contact, I got the impression that Communication Matters understood what we did. That may not sound so special, but that particular niche of the insurance sector is a bit different. After an hour and a half’s conversation, we were getting the right responses, straight away. No frills, no fine words. Targeted and non-nonsense, just like us.”

Guy Broddin, CEO FinServe Aviation Insurance - read more

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putting your foot down in a small car.


putting your foot down in a small car.


Some of the companies in our portfolio are leaders in their industry, big companies, operating on a global scale with thousands of employees and millions of customers. Others are smaller, down in market from European over Benelux to national, even regional. Size doesn’t matter. Communication does.

ABIRD - ABAC - ALCATEL - AGFA GEVAERT - AROSA CHOCOLATIER - ARTWORK SYSTEMS - ATLAS COPCO - BEDUCO - BELGIBO - BENT SCHOENEN - B LOGISTICS - CAPITAL AT WORK - CHICAGO PNEUMATICS - CMOSIS -  COBOST - CORDIS - CREO SCITEX - DHL - DVV KOLUM - ELMOS - EPSI - EURO•PREMIUM - EXBO - DeFILHARMONIE - FINSERVE - FORTIS  - GEMEENTE KASTERLEE - IRMAIR - ISUZU - IMMO KOLUM - JANSSEN PHARMACEUTICA - JOHNSON&JOHNSON - KEMIN - KEYSERS - KONINKLIJK BALLET VLAANDEREN - LANNOO - DE LINDEBOOM APOTHEEK - MEYNENDONCKX - M.A.S. - O.BJECT - OOGAPPEL.BE -PANASONIC BATTERIES EUROPE - PPC - PLUS UITZENDKRACHTEN - SAMENSTERKER - SPORTIMONIUM - SOMERS SEEDS - SONY VAIO EUROPE - SP.A - UBISOFT - ZNA

CommunicationMatters has been working for and with most of these companies on and off for years. Hard won sometimes, our clients like how we handle their communications challenges to the point. They keep thinking of us first when they need help. When we can, we do.

We like the clients we work with, we are always happy to meet new people, chart unfamiliar territory, sink our teeth into crude communication projects.

“I like that fact that they dare to question things, because that’s in our DNA too. Why do we do that? Is it really the right way? How can we take it further and what do we need for that? As well, the output is professional and original.”

Veerle Van Mierlo, Communications Director B Logistics - read more

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who we do it with


who we do it with


After a strategy is translated into concepts and ideas we start the development and production of tools and campaigns. For that we rely on an extensive network of trusted partners.

In the concretisation stage of a project we implicate, always in close deliberation with our clients, the knowledge and expertise they have in their field.  Communication Matters always takes an independent position and, for the  final realisation, we choose the partners that will deliver the best possible result with regard to objective, quality level and budget.

Communication Matters always takes a fresh creative approach to analysing a question, coming up with digital, textual or video solutions - or a combination. That’s their strongest point, for me. You have to give Gert and Werner the space to do their thing, and now and again you’ll get a real wow moment. 

Peter Leemans, Vice President Competence Development & Communications Atlas Copco - read more

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about


gert

about


gert

Gert Fransen
Managing Director / Artwork

Master in applied graphical design. he started his career creating company presentations for Viewpoint, based in his hometown Antwerp. At Agfa-Gevaert, he was responsible for the concept and design for booths at international fairs and trade shows.

At the Blondé Printing Company, he set up a graphical design studio to cope with the creative demands of large international accounts. At Vintage Productions, a pan European business-to-business agency, he managed a team of seven art directors and graphic designers.

At Communication Matters he is the gutsy part of the brain. Meaning that he has a gut feeling about the underlying motives in a communication project, what a customer really asks.

Born in 1964, Long lean and lanky. Schizophrenic hairdo policy (you never know what to expect). He'd be lost without his trendy glasses (really, he can't see a thing without them)

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about


werner

about


werner

Werner Van Horebeek
Managing Director / Copy Writer

Studied linguistics (Germanic languages) at the University of Louvain, followed by several courses in marketing and communication at the institute for Post-universal Education (IPO), Antwerp

Honed his talents for copy-writing at Blondé Printing Company, where he was also responsible for the translation division. Further sharpened his managerial edge at Vintage Productions, where he was co-ordinating director, responsible for the creative and commercial follow-up of large accounts.

At CommunicationMatters he is the analytical part of the brain, the one who thinks things through in the think tank and strips communication projects down to their essential outlines.

Born in 1967. Of average height. Middel Eastern features enhanced by beard. Pensive eyes and sultry look. Casual dresser.